Conical has a reputation for providing creative and innovative support to clients across most elements of the marketing mix. We are particularly well respected for our work in the professional services and business to business sectors. We provide clients with flexible marketing support ranging from strategy formulation and brand evolution, through to marketing plan implementation. Our team includes people with FTSE level Marketing Director experience and our design team has won awards for projects created on behalf of some of the leading brand names in Europe. Our clients range from mid-sized companies through to major international organisations. Our approach is one based on a belief that branding is much more than simply a design issue. It is our firm belief that branding in all sectors should encompass the values, beliefs and culture of an organisation. This is especially the case in a service environment.



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Retail Marketing Wars

This is an interesting development in the retail sector. Who sits top of the chain when it comes to on-line marketing will be crucial to...

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A Really Nice Guy

Had the pleasure of booking Bill as a guest linkman for a clients' centenary dinner. Have to say he proved to be incredibly professional...

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Are you drowning in data?

It's no secret that measurement is fundamental to campaign success, but efficiency levels can take a knock if we get into data overload...

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Digital trends for 2016

Some interesting thinking here. Nice to read in conjunction with thinking that suggests we will move away from 'Digital Strategy' and...

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Reputation Management

Looks like Mars has something of a problem with some products. However a prompt and efficient recall can help position a brand as being...

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Creativity and Complaints

It is interesting to note we are complaining more, which from an advertising perspective could mean the creative execution has stimulated...

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Branding,culture and perception

Branding is of course important. In professional services the brand is often closely linked to the people within an organisation - their...

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Marketing Budgets

An article written for Barristers but with useful content for others

Getting the Most Out of Your Marketing Budget

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Great creative v content

Good article. Have long been a believer that service quality is a central component of the marketing mix in service sector given it...

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