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About

Conical has a reputation for providing creative and innovative support to clients across most elements of the marketing mix. We are particularly well respected for our work in the professional services and business to business sectors. We provide clients with flexible marketing support ranging from strategy formulation and brand evolution, through to marketing plan implementation. Our team includes people with FTSE level Marketing Director experience and our design team has won awards for projects created on behalf of some of the leading brand names in Europe. Our clients range from mid-sized companies through to major international organisations. Our approach is one based on a belief that branding is much more than simply a design issue. It is our firm belief that branding in all sectors should encompass the values, beliefs and culture of an organisation. This is especially the case in a service environment.

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Posts: 144
Reposts: 0

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strategic marketing planning and the economy

There are a few challenging economic indicators coming our way. For those who already have a marketing plan now may be the time to...

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An unusual meeting of minds

Really interesting discussion this and an unusual pairing! For me advertising and the wider parent marketing is morphing evolving and...

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Well done Persil

This looks like a shocking fact and assuming it is verified well done Persil for picking up on this. We now have proposals for a sugar...

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The Rise of the Self

Book publishing is only part of a key trend - a new DIY not constrained by hammers or paint brushes! The opportunities are numerous and...

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VR changing the landscape of social media

There has been lots of commentary so far on the impact of Virtual Reality (VR) on the gaming world but what could it do for social media.

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Easter Campaign Fun!

Any festival is a chance for the marketing industry to have some fun. Seems this Easter is no different. We are also having some fun....

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Trump Campaigning and Content

No matter the merits of his message Trump has scored some big communications hits that may yet be seen by some as changing the rules of...

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IBM Survey of Chief Marketing Officers

Disruptive technology and new business models look set to push more organisations into activities focused on customer experience. This...

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Video Content Marketing

Agree with much of the thinking here, however with one big caveat. Video content needs to be good. Video can damage a brand if it is...

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For entrepreneurs - from Richard Branson

Good advice - delivered in a jaunty style.

A poem for all entrepreneurs The road to success is paved with tests, So you’ve got to believe in yourself above the rest. Dream...…

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Does the Length of a Video Affect Impact?

Shorter video ad formats have become more popular. But are these as effective as longer clips? A survey carried out by  YuMe, and IPG...

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Advertising overload

The placement of advertising is just as important as the message in the advert. So why is it that when viewing content on your mobile...

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A Google Game Changer?

Recently launched this could change things somewhat. We need to evaluate the useability and is an element of re-used functionality. One...

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Is your Brand Unique?

Stumbled upon this article and the issue of uniqueness struck a chord. Many organisations see 'brand' as a visual identity issue. In...

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Law Firm Marketing Report

a free download from our site. A couple of years old but still some useful pointers.

This report was compiled as a result of personal input from senior decision makers within law firms.

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Law - small business and innovation

A very useful link for legal sector contacts. Some very interesting findings from small business and on innovation. 

The Law Society has published the first issue of its new, quarterly research publication Research Roundup.  Compiled by the Law...…

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A new way to look at brands

For many smaller organisations doing the research to support this type of mapping may be too expensive, however as with other marketing...

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Is [insert year here] the year of mobile?

Every year is going to be 'the year of mobile' according to some expert every January.

The truth is the year of mobile has been and gone...

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Significant design case ruling

Protecting design is essential in terms of building value in a brand. One thinks this case will have implications for brand owners...

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Sharapova - crisis management case study?

No matter what our take on the issue the message delivery was pretty slick. This is indeed a personal crisis but perhaps organisations...

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Technology and the Legal Profession

Somewhat unfair depiction of the legal profession. The sector is changing rapidly and some are keen to adopt new technology. There are...

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Do short or long Facebook posts get more engagement?

According to a recent survey undertaken by Buzzsumo

'Short posts of fewer than 50 characters get the most engagement of any text post type,'

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social media policy and the professions

The division between public and private life has eroded for celebrities, sports stars and politicians. Increasingly 'professionals' find...

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Privacy not just ethical but good for business?

As someone working in marketing I often feel obliged to tick the "you can contact me" box you see when registering for events or making...

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Brand Story Telling

Do brands have a story to tell? I think they do. I have sat through many marketing strategy meetings where people have wanted to leave...

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Brexit Debate

Interesting position taken by British Chambers of Commerce on this. The debate is of interest in terms of how it is being framed. What...

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Global Brand Creativity

What's your favourite? Personally love the Adidas advert. Nice messaging and great production. All reveal the importance of creativity in...

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Kiddle - Google for kids

This is a really interesting concept and it will be interesting to see how popular this becomes.

Parents would you use this if the...

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Barrister Magazine Article

Just been contacted in relation to this article I wrote relatively recently. Seems it has generated some interest within the profession.

Marketing as a discipline has an ever expanding tool kit with some tools requiring the support of specialists. They can be used in a...…

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Google's 4th ad - the end of organic results?

Google is now allowing a maximum of 4 ads at the top of results pages on desktops. This will more than likely mean that the user is going...

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