Conical has a reputation for providing creative and innovative support to clients across most elements of the marketing mix. We are particularly well respected for our work in the professional services and business to business sectors. We provide clients with flexible marketing support ranging from strategy formulation and brand evolution, through to marketing plan implementation. Our team includes people with FTSE level Marketing Director experience and our design team has won awards for projects created on behalf of some of the leading brand names in Europe. Our clients range from mid-sized companies through to major international organisations. Our approach is one based on a belief that branding is much more than simply a design issue. It is our firm belief that branding in all sectors should encompass the values, beliefs and culture of an organisation. This is especially the case in a service environment.



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Purpose before result

The first step in all marketing activity should always be deciding what the purpose is. This will help you shape what you are doing and...

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Do you need IA or UX?

I'm frequently asked if Information Architecture is more important than User Experience in web strategy. The simple answer is both are...

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Law Sector Strategy Formulation

An article from last year that may be of use for those within the rapidly changing legal sector.

The legal sector has seen considerable change in recent years and without going into detail on all the influences impacting upon the...…

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Influencing Guru's

Found myself referring to 'Tom Peters' to a colleague recently. The concept that 'excellence' is all and that excellence comes from...

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UX v SEO or SEO loves UX?

Many of us have sat through the meetings where there is a debate about SEO and user experience as if the two cannot ever marry. Nice...

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How the internet mislead us

There are some surprising stories here that were not quite what they seemed. Ranging from stunts, to frankly offensive through to...

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