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Conical has a reputation for providing creative and innovative support to clients across most elements of the marketing mix. We are particularly well respected for our work in the professional services and business to business sectors. We provide clients with flexible marketing support ranging from strategy formulation and brand evolution, through to marketing plan implementation. Our team includes people with FTSE level Marketing Director experience and our design team has won awards for projects created on behalf of some of the leading brand names in Europe. Our clients range from mid-sized companies through to major international organisations. Our approach is one based on a belief that branding is much more than simply a design issue. It is our firm belief that branding in all sectors should encompass the values, beliefs and culture of an organisation. This is especially the case in a service environment.

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Posts: 145
Reposts: 0

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Netflix release a new icon logo

Could we be seeing a re-branding of the worlds largest streaming service? Netflix have updated their app icon logo and have gone in a...

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Purpose before result

The first step in all marketing activity should always be deciding what the purpose is. This will help you shape what you are doing and...

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Facebook is getting a new like button

The small changes can make a big difference. Facebook spent time doing in depth research to see which icon would be clicked most. This...

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Cute Animals and their Influencer Owners

Many brands utilize influencer marketing on social media. This article shows just what this process entails using Pet Influencers as an...

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How are Facebook and Google influencing VR

Facebook and Google have such a huge influence on the internet and in turn on digital marketing. So when they both start investing in the...

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7 Tips for SEO keywords... but what about the rest?

You can't always rely on those "x number of tips" articles written by experts on the web.

I found this article recently and of course,...

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What can marketers learn from journalists?

Marketing and journalism are becoming increasingly intertwined... and for good reason! 

Journalists have had a long tradition of adding...

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Measurement, Scientists and Artists

Some very good content in this article. A major concern is the emphasis on measurement in digital could be stifling creativity...

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Do you need IA or UX?

I'm frequently asked if Information Architecture is more important than User Experience in web strategy. The simple answer is both are...

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Even traditional brands need to consider digital engagement

Good to see Wimbledon embracing new channels.

With its focus on traditional and quintessential British values, Wimbledon might not be the first brand you would expect to find on...…

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11 tips for making strong connections

Networking is a skill that has been the linchpin of business success for generations.

Not being born with charisma and charm doesn't mean...

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Smashing bit of PR for China's latest glass bridge

Following incidents like the Yuntaishan glass bridge in central China's Henan province cracking last September, the PR team behind...

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Law Sector Strategy Formulation

An article from last year that may be of use for those within the rapidly changing legal sector.

The legal sector has seen considerable change in recent years and without going into detail on all the influences impacting upon the...…

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Is Facebook going all video?

I'm hearing more and more from social marketers that video is having a greater effect for consumer product advertisements on Facebook....

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Influencing Guru's

Found myself referring to 'Tom Peters' to a colleague recently. The concept that 'excellence' is all and that excellence comes from...

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Even the world's ugliest colour has an important job

Pantone 448c is often described as the ugliest colour in the world. But there are many legitimate uses for colours that cause repulsion...

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Dark Social? A Challenge for Evaluation

With an ever increasing emphasis on evaluation within marketing campaigns 'dark social' looks like an area ripe for development. As ever...

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How to avoid cliché office-scene photos

Some good tips here from Carmen Pietraru, a photo content specialist. With a bit of thought and planning, even a photograph of a meeting...

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Ever wanted to visualize where people tweet?

Eric Fischer used the Twitter API to map every geotagged tweet from the last three and a half years. 

The results are fascinating. You can...

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UX v SEO or SEO loves UX?

Many of us have sat through the meetings where there is a debate about SEO and user experience as if the two cannot ever marry. Nice...

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What's your website's endgame?

A common mistake is thinking of a website as the end, when in reality it's just one step on the way. 

All websites should aim to bring the...

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The Psychology of Dynamic Pricing

Uber has built its business on a dynamic pricing model. As demand for a ride increases, the prices can surge up to 9 times the standard....

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Good ideas and the role of a few beers

Much is written about planning, cash-flow, strategy etc but nothing beats a good idea. Creative thinking can come at anytime....and seems...

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How the internet mislead us

There are some surprising stories here that were not quite what they seemed. Ranging from stunts, to frankly offensive through to...

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