The Google SERP now looks strangely blank with all adverts appearing at the top of the page. This means less adverts will be shown per SERP which must have an impact on the cost of advertising. It also means organic search results wil now appear even lower down the page.
Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive),