Interesting article this. However I have concerns. One of the keys to effective marketing is to know what different channels can be used to achieve in different sectors. There is variation across sector/size/Decision Making Unit etc. Not entirely sure the titles of B2B or B2C help people when looking at marketing campaigns.
Should B2B marketers adopt B2C strategies? 18 February 2016 830 views 0 likes As the trend for ‘human-to-human’ marketing accelerates, there is a clear pathway that B2B marketers can adopt. Passcodes for B2B financial services technology firms tend to be rather dry affairs. The same is true of much marketing in the fintech world – indeed, in much of the B2B world. So B2B financial services technology firm Intelligent Environments caused quite a stir recently when it launched the world’s first emoji-only passcode.