According to the Webby Awards 2015 (http://webbyawards.com/) the Cooley website is the best law website in the world.

But how different is it from yours?

Yes it looks slightly more modern than your standard law website but it's still got the fairly common aspects like staff profiles etc.

One thing that does stand out is that it doesn't have an exhaustive list of services they offer. Instead it focuses more on the staff and generating content.

This is surely something more and more law firms will pick up on because after all, when people appoint a solicitor they are "buying" their service.