No matter what our take on the issue the message delivery was pretty slick. This is indeed a personal crisis but perhaps organisations can learn from the way this was delivered? Crisis communications management is something that needs to be considered by most organisations. Experience suggests organisations often face unexpected incidents that require careful handling.
PR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.