Every year is going to be 'the year of mobile' according to some expert every January.
The truth is the year of mobile has been and gone and it should already ready be part of your digital marketing strategy.
It's not enough to just have a 'mobile-friendly' website, real consideration should be taken when designing how your website or app will look on mobile to increase conversions.
I'm sure the figures below are only going to increase. So have you thought about the user experience of your website on mobile?
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.