The placement of advertising is just as important as the message in the advert. So why is it that when viewing content on your mobile you're bombarded with ads for anything and everything.

This is really distracting and has made me close stories as it was too difficult to read them.

Advertising needs to be considered. Sure if I'm reading an article about football I can expect an ad offering me some good betting rates. But one ad should do.

Publishers need to be careful here otherwise they risk losing audiences and advertisers.