Agree with much of the thinking here, however with one big caveat. Video content needs to be good. Video can damage a brand if it is badly executed. Also multimedia with a combination of media can work really well and be a great deal more engaging than a 'talking head'.
75% of executives watch work-related videos on business websites at least once a week [Source: Forbes]. 59% of executive would watch a video rather than read text if both are available [Source: Forbes] 65% of executives visit a vendor’s site after watching a video [Source: Forbes]. Internet users spend 88% more time on your website if there is a video [Source: Mist Media] Videos are predicted to comprise 74% of all Internet traffic in 2017 [Source: Invodo] When the word “video” is used in the subject line of an email, the open rate increased by 19% and click through rate increased by 65% [Source: Syndacast].