Google Analytics is a hugely useful tool in understanding the performance of a website. But the language used can be confusing. If you have ever asked yourself the following questions then this article will be a useful read.
What’s the difference between a ‘session’ and a ‘pageview’? Are ‘users’ and ‘visitors’ the same thing? How does your site’s ‘bounce rate’ differ from its ‘exit rate’? Does ‘time on page’ really reflect what it says it does?