As the article below states, the idea behind crowdsource naming is to generate awareness, content and engagement. However, a lot of organisations have experienced adverse suggestions and have had to deal with the consequences, Boaty McBoatface being a high profile example.
Careful consideration should be taken if you're thinking about doing it and a plan should be drawn up in anticipation of a jovial suggestion.
Will NERC stick with Boaty McBoatface or suffer the inevitable backlash by choosing a different name? One thing is certain, they certainly have experienced a lot of awareness, content and engagement but was it worth the trouble?
Perhaps the answer is don't ask if you're not willing to accept the answer?
In the happy, completely detached world of digital marketing there is a common fallacy that the sarcastic, brand-hating bastards that populate the planet are actually an army of jovial optimists who simply cannot wait to engage with your organisation on social media. Unless you grasp the dystopian nature of consumer culture it is possible to entirely miss the inherent dangers of crowdsourcing product names: the semi-official term for it is ‘crowdslapping’ and its every bit as painful as it sounds. What’s more, it’s a pain that organisation after organisation keeps experiencing.