Much is written about planning, cash-flow, strategy etc but nothing beats a good idea. Creative thinking can come at anytime....and seems a few beers might help!
As with so many good ideas, inspiration came to them after a few beers. At the time, the three co-founders of MorphCostumes had successful corporate careers. But nevertheless, the notion of starting a business to sell top-to-toe spandex bodysuits seemed like a good plan.