I'm hearing more and more from social marketers that video is having a greater effect for consumer product advertisements on Facebook. But what happens if video becomes the only advertising medium? Natasha Lomas explores the future of video on Facebook in this article.
“The best way to tell stories in this world, where so much information is coming at us, actually is video,” she is quoted as saying. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.” “We’re seeing a year-on-year decline of text… If I was having a bet I’d say: video, video, video,”