Marketing and journalism are becoming increasingly intertwined... and for good reason!
Journalists have had a long tradition of adding value to their audience. Consumers and businesses are saturated with communications and the ones they are paying attention to are the ones that add value.
In this article, Cameron Conway discusses the three things we can learn from journalists.
1. Knowing your audience, so you can grow your audience 2. Caring deeply about bringing value to your story 3. Making stories new and striving for accuracy