You can't always rely on those "x number of tips" articles written by experts on the web.
I found this article recently and of course, they're not going to give all their secrets away, but they've missed out a pretty big one - getting good external links.
Google and other search engines are always changing, which is why its probably best to get an expert to help rather than following these types of articles.
That's not to say these can't help you but always remember these might not be an exhaustive list.
1. SEO Keyword Research Mining – Don’t stop at Google when gathering keyword ideas. There are many resources out there that offer free ideation, as well as programs you can pay for more detailed analysis within your industry and focus. Within a few minutes, you can fill a spreadsheet full of ideas. See keyword research mining here 2. Keyword Phrase Relevancy – Here’s where you take a broad term like “social media” and focus it down to something more like “social media marketing on Facebook.” Where the broad term might rank high numerically (tens of thousands of searches per month), it won’t set you apart. Nor will it bring the right target audience to your website. 3. Paid Search – Companies sometimes opt for a paid search, forgetting SEO altogether. However, a company sees more traffic when combining inorganic and...