Facebook and Google have such a huge influence on the internet and in turn on digital marketing. So when they both start investing in the same technology it's time to start taking notice.

Both are looking to bring VR to the masses and it's potentially going to have a huge effect on not just social media, but  everything online, especially if you look at Google's plans.

This isn't going to happen tomorrow but it's definitely something to start thinking about and should be worrying those companies and brands who don't even have an online presence yet.