Facebook and Google have such a huge influence on the internet and in turn on digital marketing. So when they both start investing in the same technology it's time to start taking notice.
Both are looking to bring VR to the masses and it's potentially going to have a huge effect on not just social media, but everything online, especially if you look at Google's plans.
This isn't going to happen tomorrow but it's definitely something to start thinking about and should be worrying those companies and brands who don't even have an online presence yet.
When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether events, Facebook F8 and Google I/O. Both their plans are important because Facebook and Google possess the resources and reach to make VR more mainstream to everyday consumers faster than any startup ever could. Both their visions are intriguing. I believe Google’s is more compelling and far-reaching.