Many brands utilize influencer marketing on social media. This article shows just what this process entails using Pet Influencers as an example.
After setting up an Instagram account for Chloe, something surprising happened. Advertisers contacted Edwards asking to use Chloe in their campaigns. "The first time they reached out I was surprised and excited; Chloe is my baby," Edwards says. After the campaigns snowballed, she found herself immersed in a thicket of contracts for all sorts of Instagram- and other social-media-based paid pet projects.