Doctors in the USA are generally well-compensated, earning around $227,000 a year. Despite this, new research suggests that drug companies are swaying the prescribing habits of doctors with cheap meals.
There is a lot of talk about marketing that should add value to the audience. One simple way to add value could just be to buy someone lunch - Give first with no return favor expected or implied.
A team of researchers examined the prescribing behavior of 279,669 physicians found that even very inexpensive meals (less than $20) were correlated with more brand-name prescriptions. (Branded drugs are usually much more expensive than their generic counterparts.) Even a single cheap meal could, apparently, change behavior. The study concluded that receiving sponsored meals was associated with an “increased rate of prescribing the promoted brand-name medication to Medicare patients.”