Facebook announced last month that they will be increasing the exposure of posts from friends and family on the Facebook news feed.
They expect this will result in the decline of business page exposure. Now more than ever it is important to create shareable content as this will be given preference by the Facebook algorithm and gain a larger reach.
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.