Every company uses USPs to attract new clients but if you're offering the same USPs as everyone else - better service, a better product or better price - they're not really USPs.

This is the case for a lot of our clients but those who are really flourishing are the ones who portray a different brand personality and standout from the crowd.

That's not to say that you shouldn't strive to have the best product, service or price but you should think about it from a prospects point of view. If everyone is the best how do you choose between them?