Business Insider Australia is reporting that Android users touch their smartphones more than 2,500 times a day... That's a lot of interactions with one device.
Users prefer to keep phone sessions on the shorter side with rare cases of long usage times.
This only furthers the need to have short snappy content to resonate with your audience. Keep content light, and text minimal - especially on social media.
A large portion of interactions are spent within messaging and social apps.
We've all been using social media for a while, optimizing our engagement and generating traffic for websites. What we are now seeing is how social messaging apps like WhatsApp and Snapchat are gradually stealing screen time from traditional social networking apps like Facebook and Twitter. It may be time to integrate these new apps into your marketing strategy.
Usage time surges at key points during the day.
With usage surging throughout the evening, it's safe to assume a large amount of competition from other advertisers at this time. Interestingly, this research suggests that 87% of participants touched their screens between midnight and 5am. Perhaps it's time to broaden posting times.
You can see all the interesting stats below or in the linked article.
Average users engaged in 76 separate phone sessions a day, totaling 2.42 hours. Heavy users averaged 132 sessions per day, totaling 3.75 hours. The longer usage times, spent either watching a video on Netflix or reading a book in the Kindle app, were far less preferred to shorter browsing sessions with multiple breaks. On average, users spent 26% of their time on messaging and social media apps, and 10% of their time on internet search browsers. Additionally, Facebook had the most touches with 15% of interactions, native messaging apps followed with 11%, the home screen had 9%, and Chrome had 5%. The average number of touches began as soon as participants woke up — around 7 a.m. — and accelerated through the evening. Interestingly, 87% of participants interacted with their devices between midnight and 5 a.m.