Why do we entertain prospects and clients? To connect with them, build trust and ultimately get their business.

A common way to do this is to take them out for a meal. But what do you order?

Well according to a recent study from the University of Chicago you should order the same food. Why? Because according to the study, subjects who ate the same food were more likely to trust each other.

It's not going to be a sure-fire sale if you do, but it surely can't hurt - unless they order something you're allergic to.