It used to be that Facebook Live would broadcast to the whole world by default. But in a move that brings the platform closer to traditional broadcasting, Facebook Live can now be restricted by a whole host of different demographics.
The implications this has for live sport broadcasting, as an example, are huge. Twitter already have an agreement in place to broadcast some NFL matches - expect to see Facebook follow suit.
As advertisers, this is a potentially exciting time. Imagine your highly targeted ads appearing in a live football match.
Audience restrictions for Live Videos: We now support the ability to target live videos to only stream to certain ages, genders, languages, or locations of viewers through the API, making live streaming more accurate and relevant.