Clickbait has become a popular technique for one reason - it is incredibly good at driving traffic. However, it's biggest drawback is it's ability to annoy everyone. Hopefully this latest move will encourage more authentic content.
An update rolling out this week will mean that you'll see "fewer clickbait stories," the company wrote in a blog post today. That's thanks to a new system that identifies common clickbait phrases. It looks for and suppresses links that it thinks either withholds information or creates misleading expectations about the linked story.