This is always a tricky thing to do. I am still looking forward to my car that flies, floats and drives and my personal robot is not quite here yet. However there are some sensible observations in this article. I would add to the list charity fatigue. Campaigns have got more hard hitting and there is not much more they can do now to get the message across. People need media to entertain them, they need to be there for relaxation. The news channels can be pretty depressing so there could be a stage where consumers become resilient or worse still change channel or media.