The content posting app Buffer have released their state of social 2016 report and it has some interesting things to say about video content. Now may be the time to invest in video creation.
1. Video is about to hit the peak! Now’s the time to get on. Eighty-three percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017, with 28 percent also looking to add YouTube to their marketing stack.