Ritson as ever being direct and providing provocative comment. In this instance on brand consultants. For me one of the issues, especially in professional services, are branding projects that concentrate on colours and logo's missing the point that for many professional services firms the brand is the people. Branding changes here are often change management projects rather than graphic design ones.
The seven unmistakable signs of a shit brand consultant Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy of Needs you should kick them out of the door.