Within the last few days the European Commission published the final version of its text for the replacement ePrivacy Directive. It is important for all B2B businesses to understand the impact of the revised directive on their data.
Here is an overview of the final version of the regulations: - Employees of corporates, ie. limited companies, publically limited companies, limited liability partnerships and government departments, can be emailed without prior consent. - Employees of corporates must be given the option to easily unsubscribe or opt-out from receiving email marketing. - Sole traders and partnerships are treated as consumers and will require opt-in.