This picture has been doing the rounds. I will make no comment on the subject matter, its authenticity,  or the role of this kind of shot or indeed the magazine it was published in. The thing for me is that it is oh so easy to make assumptions about target markets. One suspects marketing teams do not see this picture in their heads when they visualise their 60+ market place. However, one suspects that many in this group mentally project themselves as 'young' . Marketers need to wise up to this.