Colour is important. yep there are plenty of people out their trying to guess what will be the 'next' big colour will be. However, if everyone follows these forecasts everything can end up looking the same. For me colour needs to reflect brand values and resonate with the target audience rather than simply follow an anticipated general trend. However, there is no doubt colour and of course design are key.
Every industry around the world uses colour. Manufacturers of cars, vacuum cleaners, phones, toothbrushes, coffee machines and other household goods all have to choose a colour range for their products. Getting it right can help boost sales. Apple iPhones, KitchenAid mixers, Beats headphones, Kate Spade and The Cambridge Satchel Company have all used colour to make themselves stand out from competitors. Some companies have even trademarked the branding colour they use, protecting themselves from would be copycat rivals in the same industry.