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Liz Moyle

Account Director at Conical

About Me

Liz is a highly experienced and long standing member of the Conical team. She has held senior marketing roles with some of the largest brands in the UK and is formerly Head of Marketing for Legal and General Investment Management. A CIM Chartered Marketer. with excellent organisational skills. Occasional runner – with and without her dog!

Liz Moyle's Passles

Conical

Specialists in marketing outsourcing & design

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Do Google Expanded Text Ads Perform Better Than Legacy Ads?

The results of an Optmyzr study of 1.2 million ads make interesting reading for anyone developing Expanded Text Ads

While some early studies showed that ETAs had worse CTR than legacy ads, our sample showed that ETAs typically have a better CTR. The...…

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Is Social media really the most engaging channel?

Marketing Week have undertaken a piece of research examining the definition and key indicators of engagement. It reveals that many...

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Google Adwords Character Limit Changes - Revisit your advertisements

On 26th July Adwords rolled out new character limit changes. The 25-35-35 rule that has existed for the past 15 years has changed to 

30-30-80, and consists of: two headlines of up to 30 characters of text; and one condensed description line of up to 80...…

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Nuzzel launches "first network of newsletters"

The social news service is offering a free content curation tool for email newsletters

The new newsletter hub offers a rapid newsletter-building tool through which authors can select recommended content from their or their...…

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